21 March 2010

Why group projects?

Quote to share with students using the wiki for group projects this semester in all my courses:
"students will take ownership of information
if they practice using it" (Wright, Bitner, and Zeithaml 1994).
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2 comments:

  1. Marketing AficionadoMarch 21, 2010 at 10:08 PM

    "Some of the world’s greatest achievements were garnered when there was some level of uncertainty or risk involved (e.g., space program,
    polio serum, skin grafts, etc.). The same premise holds true for knowledge acquisition." (Peterson 2001)

    ReplyDelete
  2. Marketing AficionadoMarch 21, 2010 at 10:26 PM

    "Marketing instructors also assign team
    projects to help prepare students for the
    multifaceted demands of the workplace, particularly for participating in groups." (Williams etal 1991).

    "Employers find that, although many business students are well educated in their functional areas, they are less than competent communicators"(Porter and McKibbin 1988).

    ReplyDelete

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