Awards for $1,000 EU and $500 EU ...Use your Business Planning Skills...

Emerald Group Publishing Limited, in association with Student Competitions, is offering three cash prizes for business plans that contribute to the development of library electronic resources by analysing and developing practices which will increase online usage.

The winning project should actively promote and uphold the use of Library Electronic Holdings.

Prize
There will be one award of £1,000 for the winning business plan, and two awards of £500 each for highly-commended runners up.

Winners will also receive a certificate and a winners’ logo to attach to correspondence. Ideas from the winning business plan will be disseminated to libraries globally to support the management of electronic holdings and the communities which use them.

Eligibility
To be eligible for the award, the lead researcher must be a current student or have completed a course of study no earlier than 2006.

Submission requirements
Full details of submission requirements and judging criteria can be viewed online at the link below: http://www.emeraldinsight.com/research/awards/digital_usage.htm

Applications must be submitted online using the application form at: http://ww2.emeraldinsight.com/awards/usage.htm

The closing date for applications is 27 January 2012.

Please pass this information on to anyone you may know that would be interested in applying. These prestigious awards can provide a great fillip to researchers about to embark on their academic careers.

If you have any questions regarding these awards please do not hesitate to contact me.

Kind regards,
Emma

Emma Stevenson
External Relations Executive
Emerald Group Publishing Limited

Tel +44 (0) 1274 785198
Fax +44 (0) 1274 785200
estevenson@emeraldinsight.com
http://www.emeraldinsight.com

Sharon Green, former student, writes about Teaching & Technology

Sharon Green, M.Ed., a former student has written an article in the October issue of Frisco Style Magazine that includes issues we are all thinking about when it comes to teaching and using technology. Hope you may take a moment, see how one former student is contributing in education by reading this article by Sharon.

Congratulations Sharon! We are so very proud of you!

How far will retail customer's travel to your store?

McGraw-Hill publishes one of the few Retailing textbooks that contains a report from the North American Retail Highlights, a study conducted by Colliers (Colliers.com) that helps provide NORMAL DRIVING (trade area) DISTANCE (remember the 80/20 rule) for distance traveled to the retail store.

Here is the summary from Chapter 7 of the McGraw/Hill Retailing text by Levy&Weitz:
TYPE of Structure: Square Feet Size Trade Area (effectivenesslimit)
Free Standing (single units) varies 3 - 7 miles!
Think Kohl's, gas stations, 7 / 11

Neighborhood/community
shopping centers 30,000-350,000 3 - 7 miles!!!!
Usually grocery stores plus some

Power center
(Stonebriar or Grapevine Mills) 250,000 - 600,000 5 - 10 miles!!!

Enclosed Malls 400,000 - 1,000,000 5 - 25 miles!!!
Willowbrook, Galleria

Theme/Festival centers 80,000 - 250,000 25- 75 miles!!
Cabella's, Bass Pro, IKEA

This list makes you think about all the mail you receive, all the printed advertisements you see in newspapers-- Wasted! Business owners that are not combining the power of knowing their target with the power of knowing how effective their location is as far as its potential for physical reach, often winding up closing their doors fairly quickly. So what if you have a truly unique resale shop, if you just leased a space in the neighborhood center with the grocery store, chances are just the neighbors will know you are there and frankly all the advertising in the world would not cause your target to drive to see you at that neighborhood location.

Think and plan the way they do on Top Shot, its not just the aim, its the conditions at the location as well!

Win $1,000 value from a text book publisher!

This un-believable but possibly viral as a marketing ploy. This very well know text book publisher is actually encouraging college humor about 'slacking' at school. Wanted my students to be completely aware of this offer to win a value of $1,000 from a text book source. Hope you find this both funny and with any luck, you'll win.

Attendance.Evidence.that.Relates.to.Student.Grades

All of us struggle with making time for an appointment, making time for family, scheduling every day life, work and unforeseen demands upon our time.

Time is something that we cannot save, we can only spend our time.

This semester I am teaching a "Hybrid" course in Retailing. According to a study by Guiterrez & Russo "Who Makes the 'A' Grade", a Greater proportion of Hybrid course students made 'A's' versus a full-time traditional face to face course and even more so than 100% online course. It appears that Hybrid course formats (a mix of face to face and internet instruction) is producing more "A's" out of a group of students. The format with the least amount of "A's" is a 100% internet course. This study was published in the International College Teaching Methods & Styles Journal-2004 Vol-1, #3.

Also, when you consider the Guiterrez & Russo study along with the study produced by Cheung & Kan (2002), where Chuen & Kan found that a consistend predictor of student (grades) performance is attendance in class, this would seem to indicate that attendance, at some level, is critical to making the "A" grades.

There are a few other factors involved with making the "A" grades. Clearly attendance is one important factor.

Hope this provides you some help when it comes to scheduling your priorities. I know myself that producing income is important, my hope is that this bit of research may help some students with their choices for attending class.